“Today we close reps, not knowledge.”

What it is

A 50-minute lab. Four rounds. Everybody plays both sides: the agent and the customer who doesn’t let them off easy.

The four rounds

• Open house: the couple heading for the door in under four minutes

• Seller lead: the kitchen table, when their number is higher than the market

• Buyer consult: the moment the agreement comes out and the room gets quiet

• Showing number fourteen: the house checks every box, and they still want to see the next one

The rules

• The customer plays hard

• Messy before beautiful. Say the actual words, out loud

• Feedback is one sentence

What you walk away with

• Reps on the conversations you avoid, not just the ones you find hard

• Phrases that lower resistance before the ask

• One phrase, one conversation, by Friday

Bring the Roleplay Lab to your office