Resources
Tools, bios, and backstage pass.
One-pagers from classes I’ve built and taught, plus headshots, bio, resumes, and my reel for producers and event planners.
Free tools for agents
The what, not the how.
Each one-pager shows what a system does and what you get from it. When you’re ready for the how, book a session.
Listings
FROG: Lead Your Listings
The weekly system for leading your listings in today’s market. Lead with facts, not feelings.
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Planning
Business Planning Clinic
A one-hour working session. Start with the Big Why. Leave with your number and three commitments.
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AI
Build Your AI Assistant: The Weekly Call List
Let AI tell you who to call every Monday, then log your notes for you.
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Scripts
Roleplay Lab: Exactly What to Say
You already know what to say. What you need is reps.
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Listings
Market-Ready Listing Prep
From first conversation to launch, the details that set the tone for a smooth sale.
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Lead Generation
Open Houses That Win
Sell the home, meet the neighbors, and leave with your next clients.
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Headshots + bio
Bio
Short bio
Shonn McCloud is an award-winning Team Leader at Keller Williams Classic Realty in Orlando, a director and performer, and the founder and artistic director of ECHOES Entertainment Group.
Long bio
Shonn McCloud leads KW Classic in Orlando, where he recruits, coaches, and trains agents and builds the systems that help them grow. He was named to Orlando Real Producers’ 35 Under 35 in 2026, is a two-time Top 100 Keller Williams Team Leader, and earned KW’s Top Team Leader “Black Belt” Award. He is also the founder of Zoffer, an AI-powered offer platform for Florida buyer’s agents. On stage, Shonn has directed Intimate Apparel and served as associate director of Little Shop of Horrors at Orlando Shakes, directed Trav’lin at Winter Park Playhouse, and co-directed Oliver! at Theater at St. Luke’s, work recognized by the Orlando Sentinel. He founded ECHOES Entertainment Group, an after-school performing arts program, and sits on the KW Rainbow Network board.
