An open house is not just a way to sell a listing. Done right, it’s one of the lowest-cost, highest-return ways to grow your business.

The myths we clear up

• “People at open houses aren’t ready to buy.” Almost everyone who walks in will buy or sell with someone. It could be you.

• “They already have an agent.” Many buyers search for weeks before calling anyone. The open house is often their first step.

• “It only works on weekends.” The right day and time depends on the neighborhood and the people who live there.

The five steps

• Pick the right house: where the most motivated buyers will show up

• Build your materials: flyers, sign-in, and a scorecard guests actually enjoy

• Market it: your database, the neighbors, and social, starting midweek

• Host: signs out early, neighbors in first, real conversations

• Follow up: where the money is

What you walk away with

• A week-of game plan, Monday through the Monday after

• Ways to turn visitors and neighbors into conversations

• A follow-up rhythm so no lead goes cold

Built on the KW Open House Playbook and taught the KW Classic way.

Bring this class to your team