The method

• F, Feedback: honest input from every angle

• R, Reevaluate: price, comps, and the trend

• O, Options: more than “drop the price”

• G, Game Plan: next steps with deadlines

Every listing. Every week.

The rule

The worst moment is when your seller calls and asks if it’s time to reduce. Run FROG every week and that call never has to come.

What we cover

• The weekly seller update, and why the call matters more than the email

• Reading your MLS and ShowingTime numbers honestly

• Market value vs. marketing value

• Photo prep that helps buyers see the house

• An absorption rate exercise, a Q4 playbook, and the five objections you’ll hear

What you walk away with

• A weekly rhythm for every active listing

• Confident, data-backed price conversations

• A launch checklist you can reuse

Bring FROG to your office