“Every week brings new conversations, new wins, and new opportunities. Stay focused, stay purposeful, and keep leading with value.”

Growing up, I lived close to my grandparents, aunts and uncles, cousins; a family compound if you will.

(But also not a compound.)

I digress.

Growing up, my great grandmother was tasked with teaching me to drive, as she was the only one home for the Summer that I earned my learner's permit. And like any 15 year old, I wanted to drive!

Aside from her feet pressing into the car floor when I braked too hard, or the holding on to the door handle the entire time as if that would somehow help? She had a saying that comforted her but became a guiding post for me…

"HOLD IT IN THE ROAD!"

Just, HOLD it in the road, son!

So simple. Hilarious at the time, but so true; and when you sit with it a while… also, powerful.

Here's the thing: she wasn't telling me to go faster. She wasn't telling me to be perfect. She wasn't even telling me where to go.

She was telling me stay in your lane and keep moving.

That's it. That's the whole thing.

Because when you're new to something (a new goal, a new system, a new market, a new version of yourself) the instinct is to overcorrect.

You drift a little to the left and panic and jerk the wheel right.

You get uncomfortable and either freeze up or floor it.

You stare at the ditch instead of the road.

And the answer, every single time, is the same one my great grandmother hollered from the passenger seat:

Hold it in the road.

Not master the road. Not own the road. Not figure out every turn before you make it.

Just... hold it.

That's your job this week. Whatever new thing you're working on, the prospecting habit you're building, the follow-up system you keep starting, the conversation you keep putting off; you don't have to be great at it yet. You just have to stay on the road.

When it gets uncomfortable, don't hit the brakes and don't jerk the wheel. Breathe. Recenter. Come back to the fundamentals. One call. One conversation. One step forward.

That's how you get one step closer. Not by driving perfectly… by refusing to pull over.

In honor of Grandma Dorothy,

Hold it in the road.

In peace,
Shonn