Quick question.

When did planning start feeling safer than doing?

I’ll go first. Yeah. Me too.

In theater, a cast doesn’t jump on stage on day one. We sit down first. We call it table work. We get clear on the given circumstances.

Who am I?
What do I want?
When is this happening?
Where am I?
What’s around me?

That’s it. It takes a day or two, not a month.

Then the director says, “Okay, get it on its feet.”

Because here’s what every actor learns: You can’t fully know a scene from the table. You find it by doing it. You miss a moment, you adjust, you run it again.

And nobody rehearses forever. A show that never opens isn’t a show. It’s a very expensive meeting.

It’s true in our industry too.

So stop rehearsing. Take action and trust that you know enough to figure it out by doing. Make a mistake, adjust, and go again.

Not sure where your business really stands right now? That’s okay. As the year moves along, it’s easy to drift away from what we said we wanted and who we’re becoming along the way.

Let’s get it on its feet.

In peace,
Shonn